WWF believes that the corporate sector can - and needs to - be part of the solution in driving positive environmental change. WWF collaborates with companies in many ways, because marketing campaigns enable companies and their customers to support and actively contribute to WWF’s conservation mission. That is why WWF is excited about the collaboration with Happy Socks that spreads awareness about the successes and challenges of nature conservation while raising funds that will contribute to WWF’s mission and health of the planet

There is a ton of great news on the conservation front, from the formation of a new Shark and Ray Recovery Initiative and the support of Indigenous enterprises in Colombia. To read all the amazing news, visit WWF’s website panda.org.

The impacts of climate change and nature loss have become ever more apparent. Important publications such as IPBES that estimated that one million species face extinction, economic analysis such as the cost to the economy from nature loss ,and movements such as the youth movement, have all underlined the need for more urgent action to reverse nature loss.

In the next decade, WWF expects governments and businesses to embrace the goal of a nature-positive world. One where there is progressively more nature year by year. More fish in the oceans, more pollinators for our agriculture, and more nature restored when building infrastructure projects. WWF expects more mainstreaming of nature to really bend the curve on nature loss - faith groups, youth groups, humanitarian organizations etc, are increasingly embracing action on nature as well as action on climate, because they do realize this is the only way to secure the sustainable development goals.

WWF wants companies to drive sustainability, favoring long-term wealth creation and inclusive development over environmental destruction. Global governance must protect the most vulnerable and ensure that their voices are heard. Companies should engage in joint advocacy with WWF for policies that encourage sustainability and regulations that tackle illegal activities. WWF also mobilizes public pressure through high-profile campaigns. Some steps companies can take would be to understand your impact and business risks, set science-based targets, collaborate with industry peers, and pivot your business models for sustainability.